Search Engine Optimization
SEARCH ENGINE OPTIMIZATION FOR YOUR LAW PRACTICE
Millions of consumers use online search engines every single day and, believe it or not, many of them are looking for your legal expertise! Search Engine Optimization (SEO) makes it easy for your potential clients to find you online. It is one of the most important parts of a successful online marketing campaign, and can produce amazing results for small and medium-sized law practices.
Okay, what exactly IS Search Engine Optimization (SEO)?
- Search engine optimization improves your website’s ranking in the “organic” results of major search engines.
- Organic (AKA “natural”) results are based purely on search engine relevancy. Unlike paid search results, a spot in these listings must be earned.
Why is SEO so Important for your Law Practice?
- 77% of search engine users click on organic listings before paid search listings. 1
- There are 363 million unique searches conducted online in the U.S. every single day. 2
- The percentage of internet users who conduct online searches in a typical day increased by 69% between 2002 and 2008. 3
What can our service really offer your law practice or firm?
- Personalized Solutions & Strategy: Each account is tailored to its specific business and marketing model, goals and competition.
- Unique Insight: By performing an initial investigatory analysis, we’re able to identify specific SEO opportunities and challenges.
- Customized SEO RoadMap: Based upon our analysis, we create an SEO roadmap, to provide strategies that will be implemented over a six month period.
- Variety of Credible Techniques: We know it takes more than just a quick fix to improve rankings, and we’re prepared to use whatever is needed to boost you up in the search results. Here are a few of our tactics:
- Title & Meta Tag Edits, Blog posts, Press Releases, Article Submissions, Social Media, Directory Submissions, Landing Page Optimization, and numerous others.
- Measured Results: We track your rankings and can provide you with detailed reporting so that you can measure your website’s progress.
- Industry Knowledge: We realize that online search is constantly changing, so we stay well-informed and up to date on the latest industry standards and trends.
- Proven Tactics: Only practices and procedures that have been approved by the search engines are used when performing SEO -referred to as “White-Hat” SEO.
What’s the bottom line?
Online marketing is a smart, effective way to grow your business quickly. With our affordable SEO services, we help level the playing field for small and medium-sized law practices. Put our expertise to work for you today!
1 Search Engine Marketing: Search Users & Usage, eMarketer.com. 2005
2 Advertising Age. 2006. Piper Jaffray & Co., via eMarketer.
3 Pew Internet & American Life Project. August 2008.
