Pay-Per-Click Search Engine Marketing
Pay Per Click- Search Engine Marketing for Your Law Practice
You’ve got a great website for your law practice. Now, how can you bring clients to your virtual front door quickly? Pay Per Click (PPC) is one of the best ways to build an online presence fast! With millions of people conducting searches on the internet every day, the opportunity for your practice to be successful online has never been greater!
What exactly IS Pay Per Click (PPC)
PPC consists of the “sponsored links” results on search engines like Google™, Yahoo, and Bing. Sponsored Links show up on the right side and sometimes above relevant search results. Clicks are paid for as your search result is selected. You only pay for the number of clicks your site receives – not the number of times it appears in the search results (impressions).
Why is PPC so Important for Your Law Practice?
- There are 363 million unique searches conducted online in the U.S. every single day. 1
- The percentage of internet users who conduct online searches in a typical day increased by 69% between 2002 and 2008. 2
- The amount of money spent on Paid Search is projected to grow by a remarkable 62% from 2006 to 2010. 3
How does PPC help small and medium sized law practices?
- Significantly increase your business presence in major search engines.
- Bring consumers who are looking for local legal expertise and services or products to your virtual front door.
- Boost the volume of sales on your website by making it easier for potential buyers to find your product.
What can our service really offer your business?
- Customized Strategy: We provide personalized solutions for every PPC account. Our campaigns are tailored to your specific business and marketing model, goals and competition.
- Optimization: We constantly test your account settings to provide you with the best possible results at the most affordable price.
- Measured Results: We measure the results of each account with its own tracking system.
- Results Driven: We are passionate about the success of our clients. Our main focus is to ensure you get conversions and sales, not just traffic.
- Industry Knowledge: We realize that online search is constantly changing, so we stay well-informed and totally up to date on the latest industry standards and trends.
What’s the bottom line?
Online marketing is a smart, effective way to grow your business quickly. With our affordable PPC services, we help level the playing field for small and medium-sized law practices. Put our expertise to work for you today!
Google and AdWords are trademarks of Google, Inc. and are registered in the US
1 Advertising Age. 2006. Piper Jaffray & Co., via eMarketer.
2 Pew Internet & American Life Project. August 2008.
3 Advertising Age. 2006. Forrester Report
