Archive for SEM
FREE $100 Google AdWords Credit
Have you ever wanted to try Google Pay Per Click Search Engine Marketing? Are you interested in leveraging this highly effective marketing tool for your law practice with the potential to reach the scores of potential clients conducting searches online every day on Google? For a limited time BlawgHouse is offering a $100 free AdWords credit for new Google accounts. Click here to learn how Google Pay Per Click can help your business today!
We also provide Google Adwords Management services for a variety of other businesses!
Local Geographic and Language Targeting for Online Legal Marketing
Online search engine marketing has evolved to allow you to be more effective with local search.
Did you know Google Adwords has a feature which allows you to select any combination of locations, enabling you to target your legal marketing campaigns to regions, cities and custom areas? If you want to target a particular city like Miami or Los Angeles you could do so. You can select a particular location if you know the coordinates (that’s right it will accept longitude and latitude coordinates you input if you know them), choose a point on a map and specify a radius around where you want your ads to appear or create your own custom shape on the map.
If your law practice works with a specific language group not only can you select a specific Geographic location but you can go as far as targeting a specific language as well, like French speakers in Los Angeles or Spanish speakers in Denver, etc. According to Google, “the AdWords system looks at a user’s Google interface language setting to see if it matches one of the languages that your campaign targets. For example, only users whose Google interface language is Spanish will see ads in a campaign targeted to Spanish”.
Yahoo Search Marketing also allows you to run ads in specific zip codes. You select the zip codes where you want your ad to appear and your selected regions will appear shaded on the map with a flag to indicate the targeted region.
This type of local geographic targeting, while not perfect, is more relevant to potential clients looking for your services in the geographic area you serve and helps you with your legal advertising budget by helping you avoid spending money on ads that appear in areas where you do not do business.
Generate Qualified Leads With Google Adwords
Google Adwords Pay Per Click marketing is an effective way to generate qualified leads for your law practice. Google Adwords helps you with your law firm Internet marketing in the following 3 ways:
- Easily control costs – pay only when people click on your ad.
- It allows you to advertise to people currently searching on Google and their extensive advertising network.
- You can effectively reach people who are actively looking for information about your law practice and the legal services you offer online. For example, note the following Google search stats for the month of June 2009:
- Keyword: Los Angeles Bankruptcy Lawyer – Local Search Volume: 3900
- Keyword: Los Angeles Injury Lawyer – Local Search Volume: 6600
- Keyword: Los Angeles DUI Lawyer – Local Search Volume: 6600
- Keyword: Los Angeles Tax Lawyer – Local Search Volume: 880
- Keyword: Los Angeles Divorce Lawyer – Local Search Volume: 1900
- Keyword: Los Angeles Employment Lawyer – Local Search Volume: 1300
- Keyword: Los Angeles Immigration Lawyer – Local Search Volume: 2900
If you would like more information about how Google Adwords can help you generate qualified leads for your law practice Contact BlawgHouse today.
