Twitter: Why Lawyers Should Tweet
Twitter is a free micro-blogging platform that has become increasingly popular since its launch in March 2006. Simply stated, it asks users to post an answer to the question, “What are you doing?” in 140 characters or less. These “tweets” allow for an interactive experience among users who follow each other.
One of the most popular uses of Twitter was during the 2008 presidential election. Barack Obama effectively used Twitter to inform supporters of his appearances, fundraisers, opinions etc. CNN uses Twitter to post breaking news. Others use Twitter for purely social reasons. Even Oprah has a Twitter account. But, as with most social media platforms, there are naysayers claiming that Twitter is a colossal waste of precious time.
Despite the negative feedback, Twitter has attracted over 3 million registered users. So, what does this mean for lawyers?
Lawyers can now leverage one of the most powerful online platforms to communicate with colleagues, clients, potential clients, referral sources and other like minded individuals. In particular, lawyers can use Twitter to:
- expand their network.
- comment on legal issues and trends in their practice area.
- build their reputation.
- showcase their expertise by linking to content they have published.
- receive news updates relevant to their practice area.
Twitter’s value lies in a combination of “broadcasting” information and engaging in conversations with others. But, before you jump in feet first, remember that the Rules of Professional Conduct apply.
Despite the informality of Twitter, lawyers must refrain from sending tweets that may appear to be legal advice or characterized as a solicitation of legal work. In a recent article by Jones Day partner Steven Bennett in the New York State Bar Association Journal, he recommends that lawyers establish Twitter protocols to avoid any claims of professional misconduct.
By planning both your time and purpose, Twitter can be an effective tool. It’s a great way to market your practice and build your network if you do it right and manage your time. Go on with a purpose, follow the rules of professional conduct and you’ll soon enjoy the benefits of Twitter.
