5 Steps Toward Establishing Your Legal Expertise

The basic method of becoming a recognized legal expert is to organize and disseminate information on your specialty frequently and in a variety of formats to your current and prospective clients. You must present what you know – the latest thinking, proven principles, and best practices – in a clear, interesting, accessible fashion. You can accomplish this by:

1.    Building a Law Blog. With more and more consumers trending online in search of products and services, an online presence serves as the centerpiece for information and community of interest in your area of law.

2.    Writing Articles. Writing articles for publication is the quickest and easiest way to build your reputation. You can publish articles on your law blog as well as in topical directories such as LawFirms911, Ezine Articles or AllGoodLawyers.com. You should also seek to submit your articles to local legal magazines and publications.

3.    Writing a Book. Writing one or more books can quickly lend to your credibility and establish your expert status. People will look to you for answers and even quote you for related topics. Over time, you will develop a reputation and may be sought out by others for your expertise.

4.    Making Speeches. Giving keynote speeches at meetings and conventions quickly establishes your reputation as an expert. You can even do this on a smaller scale with local community groups and nonprofit organizations.

5.    Giving Seminars. While speeches are short talks, seminars are more comprehensive presentations that can range from a half-day to a full day. Seminars work particularly well with topics such as estate planning and the currently popular issue related to foreclosure rights. Seminars also provide you with an opportunity to reach new clients and solidify your position as a leading expert.

If you truly want to dominate your practice area, you must raise your visibility and credibility. The best way to do that is to take action and implement the five steps above.

Ready to take the first step? Click here to get started with your law blog today.