Law Firm Internet Marketing – Why It’s Time To Blog

Law Firm Internet marketing is becoming more and more essential. Today’s economy is having a negative effect on law firms with an unprecedented number of lawyers losing their jobs due to the downturn. The economy’s negative impact on the real estate market, financial markets, and others has had a severe effect on the law profession. Traditional sources of clients and marketing strategies have become less effective in this environment.

Many law firms have decided to look online in an effort to increase their market share and visibility. Blogging has become one of the most effective forms of Internet marketing for law firms. Why? Legal blogs help to keep law firms in front of potential clients. Blogging also invites interaction with like minded legal professionals which may in turn open the doors to acquiring additional clients. Law blogs also help to bolster the position and platform of legal firms and individual attorneys by establishing them as experts in their field of legal practice.

With time blog postings have the ability to show up in the search engine results. In some cases this has occurred in less than 24 hours and on the first page of Google! How does this benefit the law firm?

Imagine an attorney expert on bankruptcies in the state of California posts a blog discussing an important development in bankruptcy law. If someone types into Google, “bankruptcy law” and “California” there is a chance the blog posting will show up in the search results. The potential client can click on this link and acquire additional information on the topic of bankruptcy law and at the same time see that it was written by an attorney in their home state. If the appropriate contact information is available on the site this provides an opportunity for the lawyer or law firm to be contacted by the potential client.

The Google search engine alone receives two-thirds of all searches conducted online. That’s 76% of all searches conducted online. The search term “bankruptcy law” was searched for 135,000 time in Google alone during the month of April 2009. “New bankruptcy law” was searched for 12,100 times during this same period. This data indicates people are searching for this information on a daily basis and why legal blogs have become one of the hottest forms of law firm Internet marketing available today.